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Amazon turns Twitch into an influencer sales platform

September 2017

Amazon raised a few eyebrows when it announced it was purchasing the gaming-focused live streaming video service Twitch for nearly a billion dollars in 2014. Why would an ecommerce giant want to...

How three top betting sites handle social content


Social content is – or at least should be – entirely driven by a brand’s tone of voice. And that tone of voice should be driven in turn by the brand’s target audience and the image it wants to...

Six ways brands can relate to Generation Z


Today’s teens live and breathe social media, they are constantly connected, use multiple devices and often create content as much as consume it. They also relate to social media, news and content...

Which type of blog post is best for ongoing traffic?


Different types of blog post bring different benefits to your website. Through painstaking research into all the blog content of one website, I have been able to identify clear patterns that...

Is making a successful game an art or a science?


The makers of Candy Crush Saga and Puzzle & Dragons seem to have a winning formula that should be attractive to brands looking for a guarantee of success with games. But is the creation of a...

Enter a search term such as “mobile analytics” or browse our content using the filters above.