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Content is dead. Long live the conversation.

2015

Does content marketing need to evolve so it doesn’t go the way of the humble pager? We marketers talk about content and storytelling a lot, but we may have taken our eyes off the most important...

Big B2B content marketing: Maersk, Siemens and GE

2014

Shipping and engineering are inherently cool. I thought I'd take a quick scoot through the websites of General Electric, Siemens and Maersk and check out what sorts of content they provide to...

Which type of blog post is best for ongoing traffic?

2014

Different types of blog post bring different benefits to your website. Through painstaking research into all the blog content of one website, I have been able to identify clear patterns that...

Why brands need to move to a direct to consumer model

2014

Are you a brand struggling to build or evolve to a direct to consumer model? Are you trying, but failing? Are sales from the digital channel below expectation? Or, are you a brand that has not...

Can commercialism ever sit comfortably in social?

2013

Pinterest seems like it should be one of the great social media success stories of recent years. It’s got 70m users, 80% of whom are female and 35% of which use Pinterest on their mobiles. A...

It's not personal, it's policy

2013

Working as part of an in-house web team can be a challenge. Much of the time is spent arguing with stakeholders about why something shouldn't be done on the site. However, a few simple policies...

Tips to enhance B2B digital strategies

2013

When it comes to the B2B realm, the word “digital” is still considered a bit taboo. A good majority of B2B companies have yet to totally integrate digital strategies into their overarching...

How B2B content can make you popular

2013

Lately it seems like content marketing is all people are talking about. B2B marketers however, don’t always see themselves as getting a slice of that pie. It’s true that B2B content marketing has...

Five pointless discussion posts

2013

I know I am getting (only now?) a bit cynical in my old age but I can't believe that I am the only one who finds the proliferation of discussion forums a bit tedious. Done properly, such forums...

Making your marketing message ubiquitous

2013

The dream of every marketeer is to make their message universally accessible to consumers. With the arrival of mobile devices that access the web is promises to be a reality. However, supporting...

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