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Five steps to successful B2B influencer marketing

August 2017

Influencer marketing is hardly something new. From Mark Twain’s name and image being featured on two different brands of cigars in the nineteenth century to Kellogg’s partnering with Michael...

How to score more leads with the B2B messaging equation

August 2017

Business-to-business (B2B) marketers often face a dilemma. They are aware that digital marketing can be more cost-effective than traditional marketing, but at the same time they need to deliver...

How brands are using empathy to enhance marketing

August 2017

What makes customers buy into a brand? In the past, we might have said heritage or prestige, and perhaps more recently, instant gratification or entertainment. Now, ‘empathy’ seems to be the...

Eight examples of top-notch copywriting from travel brands

August 2017

The travel industry can be guilty of using a cliché or two. From ‘hidden gem’ to ‘melting pot’, it’s understandably difficult to stay away from bog-standard vernacular when writing about the same...

How much waste is in the digital ad market?

August 2017

Growing advertiser focus on brand safety, relevance, viewability and ad fraud is motivated by one thing: advertisers don't want to waste money on ads that don't realistically have the potential to...

A 10-step process to writing excellent B2B blog posts

July 2017

Whatever debate there may be about the efficacy of content marketing for some B2C brands, publishing online has been an undoubted boon for B2B. Now I wouldn't call myself an expert at writing blog...

What is utility marketing and why is it important?

July 2017

While marketing was once about making a big impression, the focus is now more towards creating value. Instead of flashy ad campaigns, brands are intent on creating functional, useful, and...

Enter a search term such as “mobile analytics” or browse our content using the filters above.