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Paid Social Media Advertising

September 2017

Econsultancy's Paid Social Media Advertising Best Practice Guide provides an overview of the major social media channels and the most pressing considerations for marketers looking to generate the...

Content Strategy Best Practice Guide

July 2017

The Content Strategy Best Practice Guide is based on a series of in-depth interviews with a range of senior digital and non-digital marketers, content leads, heads of UX and content strategists....

Social Media Best Practice Guide

May 2017

This Social Media Best Practice Guide contains actionable, real-world insight with detailed explanations to help you start and improve your performance on social media platforms. In order to enable...

Social Media Platforms Overview

May 2017

Social media is a fast moving beast. Just when you think you've got a grip on the latest developments, a raft of new trends emerge. The Social Media Platforms Overview guide has been updated in...

Online Video Best Practice Guide

March 2017

Econsultancy's Online Video Best Practice Guide covers the four pillars of successful online video strategy in detail with advice, tools and technology tips from across the industry. The four...

Social Media Strategy Best Practice Guide

2016

Part of our Social Media Best Practice Guide bundle, this report aims to identify best practice approaches, techniques, challenges and opportunities for creating your social media strategy. It...

Guide to LinkedIn Marketing Solutions

2016

This report is a guide to using LinkedIn for marketing purposes (both from a strategic and functional point of view), helping B2B marketers to extract maximum value from LinkedIn's comprehensive...

How To Go Viral

2015

Content distribution is a key component of content strategy planning models: once we make the content live (the point of production marked by the dotted line), it is ready to be distributed –...

Implementing Content Strategy: Digital Best Practice

2015

The Implementing Content Strategy: Digital Best Practice report provides a framework for evaluating your current content strategy and content planning processes, helping you make the most of your...

Fashion Ecommerce and Content Marketing

2014

This research paper is an industry audit of the fashion ecommerce vertical, specifically of the way fashion ecommerce websites have invested in online content. The report examines how true the...

Online Video in South-East Asia Best Practice Guide

2014

The Online Video in South-East Asia Best Practice Guide is aimed at brand or marketing managers, content owners and digital marketers in the South-East Asia region who are using video as a...

Digital Content Strategy Best Practice Guide

2014

The Digital Content Strategy Best Practice Guide is based on a series of in-depth interviews with a range of senior digital and non-digital marketers, content leads, heads of UX, and content...

Managing Media Convergence Report

2013

The Managing Media Convergence Report, produced in partnership with Mediaocean, explores the ever evolving media landscape and the significant challenges presented to marketers in both global and...

Pinterest for Business: A Best Practice Guide

2013

This report is aimed at companies and individuals who are thinking of joining Pinterest and want to find out more about the social platform, as well as people who are currently using Pinterest for...

Enter a search term such as “mobile analytics” or browse our content using the filters above.