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Lush: A Fresh Approach to Customer Experiences

November 2017

Lush: A Fresh Approach to Customer Experiences considers how the handmade cosmetics company’s embrace of social, new tech and a second-to-none ecommerce platform have enabled its rise and...

Digital Intelligence Briefing: 2017 Digital Trends

February 2017

The 2017 Digital Trends report, based on the seventh annual trends survey conducted by Econsultancy and Adobe, highlights the key digital trends, challenges and opportunities which marketers need...

Digital Intelligence Briefings

January 2017

Econsultancy's Quarterly Digital Intelligence Briefings, sponsored by Adobe, look at some of the most important trends affecting the marketing landscape.

Driving Growth With Measurement in a Mobile World

2016

Driving Growth With Measurement in a Mobile World highlights changing attitudes and approaches to analytics and measurement. In a marketing landscape with more data than insights, some...

B2B Digital Trends 2016 - 2017

2016

This year's B2B Digital Trends report, published in association with Adobe, draws on the input of more than 1,000 global B2B professionals. As the fifth annual report on B2B in digital, our latest...

The Japan Digital Report

2016

The Japan Digital Report aims to provide background for marketers who are outside of Japan and currently marketing in Japan, thinking of launching a campaign there, or curious about the country and...

Digital Shift Report: Q3 2016

2016

Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering...

The Future of Celebrity Marketing

2016

The definition of celebrity, as we know it, is changing. This Celebrity Intelligence report, produced in association with Econsultancy, considers how the rules of celebrity engagement are shifting....

The Future of Content Marketing

2016

Content stretches across every channel of interaction. It is a living thing, evolving as customer needs develop and is as much the remit of the insight or operations departments as it is a creative...

Digital Shift Report: Q1 2016

2016

Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering...

The Best of Digital Shift 2015

2016

Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering...

The Rise of Influencers

2016

The Rise of Influencers, a Fashion and Beauty Monitor report in association with Econsultancy, examines the role influencers play in fashion and beauty. It investigates the extent to which brands...

Enter a search term such as “mobile analytics” or browse our content using the filters above.