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Three risky customer experience (CX) initiatives

May 2017

Forrester reports that customers are willing to spend nearly five times more for excellent customer experience (CX) than they would for poor CX*. But improving customer service comes at a cost....

13 inspiring examples of design thinking from Japan

2016

As digital technology becomes more sophisticated and penetrates more parts of our lives, the importance of design thinking increases, too. Earlier this month, I was lucky enough to spend a week or...

Seven ways to supercharge your data-driven marketing

2016

To many, marketing now is all about data. In our 2016 Quarterly Digital Intelligence Briefing, more than half (53%) of marketers surveyed said 'data-driven marketing' was their top priority this...

Four ways to avoid 'creepy' personalisation

2016

Personalisation is one of the hottest topics in marketing; the promise of segmenting customers into 'markets of one' is alluring for any brand. But the pushback from consumers is almost as strong....

Enter a search term such as “mobile analytics” or browse our content using the filters above.