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Website relaunch: how to get it right

2015

So you’ve just relaunched your website and everything’s looking good from a tech point-of-view. You’ve spent an unholy amount of time, money and resources fixing the problems you keep hearing...

10 characteristics of a digitally friendly company

2014

Why is it that some companies embrace and succeed in digital, while others fail? I am becoming convinced that the failure of a digital strategy often has little to do with the competence of their...

Real time customer data: ready to eat?

2013

In our first post 'real time customer intelligence, right here, right now?' we raised the idea that some savvy marketers have been getting the right message to the right person at the right time...

Is your organisation web-compatible?

2013

“When it comes to the web, organizations are broken”, at least that is what Jonathan Kahn says in his A List Apart article and I have to say I agree with him. After all, you don’t have to look far...

Mobile marketing is on the move

2013

Capitalising on 2012's success, mobile commerce is finally reaching its stride, and all the signs suggest that 2013 is a banner year for mobile. Data shows that more and more consumers shop and...

Enter a search term such as “mobile analytics” or browse our content using the filters above.