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On day one, Amazon starts to transform Whole Foods

August 2017

Amazon's $13.7bn acquisition of Whole Foods, which was announced in June, just closed and on the first day under Amazon ownership, the ecommerce giant began putting its imprint on the upscale grocer.

How to score more leads with the B2B messaging equation

August 2017

Business-to-business (B2B) marketers often face a dilemma. They are aware that digital marketing can be more cost-effective than traditional marketing, but at the same time they need to deliver...

ASOS visual search: Is it any good?

August 2017

Mobile is a key area of focus for ASOS. It's not hard to see why - 80% of traffic to its website and 70% of orders in the UK come from mobile devices, and users reportedly spend an average of 80...

New Look sees profits fall: What can turn it around?

August 2017

UK fashion chain New Look has seen another fall in profits, announcing a 4.4% drop in sales during the first quarter of 2017. With the recent news that UK retailers have witnessed a general...

Personalization is nothing without creative empathy

August 2017

Marketers have the newest technologies at our fingertips that allow us to create and personalize experiences that are truly centered around individuals – a mix of data, artificial intelligence and...

Enter a search term such as “mobile analytics” or browse our content using the filters above.