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The Fundamentals of Marketing Measurement and Analytics

September 2017

This best practice guide introduces marketers and ecommerce professionals to the fundamentals of campaign data measurement and analytics, covering everything from established principles to cutting...

Digital Transformation in the Retail Sector

2016

In a fast-moving and highly competitive retail market, companies are increasingly embarking on programmes to digitally transform themselves. The Digital Transformation in the Retail Sector report...

Multichannel Convergence in the Gambling Sector

2014

The Multichannel Convergence in the Gambling Sector Best Practice Guide, produced in association with IGT, examines how companies can significantly improve their business performance by taking a...

Mobile Commerce Compendium

2013

This report contains best practice tips and case studies for improving the mobile commerce user experience and giving ideas for how mobile can be used as part of a broader multichannel...

Online Communities

2013

Download the final report in this series (Leveraging the Community) here. Online Communities is a multipart series that guides marketers through the construction, upkeep, and leverage of a digital...

Conversion Maximization - The Essential Workflow

2012

Arguing that marketers need to fundamentally shift their approach to conversion optimization, this report explores the importance of up front thinking around the value exchange, conversion barriers...

How the Internet Can Save the High Street

2012

Econsultancy's How the Internet Can Save the High Street report contains more than 60 recommendations for retailers who want to succeed in a digital age, covering topics including in-store wi-fi,...

Product Pages: A Best Practice Guide

2010

Econsultancy's Product Pages Best Practice Guide examines the features online retailers should be using on their website pages to effectively showcase their services and products. The report...

Enter a search term such as “mobile analytics” or browse our content using the filters above.