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B2B Digital Transformation

October 2017

The B2B Digital Transformation: Leading brands share their insights report looks at the approach B2B companies are taking as they seek to drive forward digital transformation in their businesses.

Adidas: New rules of social engagement

September 2017

Adidas: New rules of social engagement is part of a series of brand strategy briefings examining the marketing strategies and tactics of the most popular and searched-for brands.

Tesco: Lessons in customer centricity

September 2017

Tesco: Lessons in customer centricity is part of a series of brand strategy briefings examining the marketing strategies and tactics of the most popular and searched-for brands.

Nike: Engaging customers across multiple channels

August 2017

Nike: Engaging customers across multiple channels is part of a series of brand strategy briefings examining the marketing strategies and tactics of the most popular and searched-for brands.

Starbucks: Adapting to changing consumer habits

August 2017

Starbucks: Adapting to changing consumer habits is part of a series of brand strategy briefings examining the marketing strategies and tactics of the most popular and searched-for brands.

Driving Business Growth Series

July 2017

Across four briefs, the Driving Business Growth Series looks at what the most effective marketing organizations think about the future through the lens of their investments, attitudes and strategies.

Trend Briefing: Artificial Intelligence (AI)

July 2017

Following on from Econsultancy's Innovation Best Practice Guide, this trend briefing puts a spotlight on Artificial Intelligence - one of the most prominent and exciting areas of tech in 2017.

2017 Measurement and Analytics Report

July 2017

The 2017 Measurement and Analytics Report, produced by Econsultancy in partnership with analytics consultancy Lynchpin for the tenth year running, looks at how organisations are using data...

The Customer Experience is Written in Data

June 2017

The Customer Experience is Written in Data explores the growing role of data and analytics in marketing. With analytics capabilities falling behind the data available to marketers, organizations...

Email Marketing Industry Census 2017

April 2017

The 11th annual Email Marketing Industry Census, published in partnership with Adestra, takes an in-depth look at email practices being adopted, the resources being dedicated to email and the...

Enter a search term such as “mobile analytics” or browse our content using the filters above.