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Three keys to digital advertising success in 2017

January 2017

2017 is here and marketers are now reviewing their priorities for the new year. This will be challenging for digital advertisers as a lot has changed since this time last year.

Seven ways to supercharge your data-driven marketing

2016

To many, marketing now is all about data. In our 2016 Quarterly Digital Intelligence Briefing, more than half (53%) of marketers surveyed said 'data-driven marketing' was their top priority this...

Social media metrics: Outputs, outtakes, & outcomes

2016

Professional social media is hard work. Practitioners have to come up with new posts for their brands every day and then report the results upwards to justify the social media team's budget. The...

Does app data suggest we are nearing peak social?

2016

Much has been made of the fact that Snapchat reportedly now has more daily active users than Twitter, but is overall usage of all social apps peaking? According to data from website traffic and...

Really big data: Managing customer insights in China

2016

As marketers, we all have our challenges when gathering, analysing, and using customer data to make decisions. But how are marketers making data actionable in one of the world's largest markets,...

Digital marketing in Asia: Spotlight on Malaysia

2016

For many global brands, trying to drive business through digital marketing in an unfamiliar country is a hefty challenge. There are local languages, media platforms, and cultures to consider and...

The state of marketing attribution in Singapore

2015

On Thursday, November 19 dozens of brand marketers came together in Singapore for a full-day discussion of the issues that we are all facing as we drive digital change. As with every Digital Cream...

Google reveals cross-device conversion stats

2015

In today's multi-device world, it's all but logical that campaigns delivered to a consumer on one device might influence a purchase made on another device. The challenge for marketers is in...

Enter a search term such as “mobile analytics” or browse our content using the filters above.