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Six inconvenient truths about influencer marketing

2017

Influencer marketing continues to grow like a weed, but that doesn't mean that brands employing it don't face big challenges. Here are six inconvenient truths that brands using this increasingly...

What marketers need to know about Google Attribution

2017

Despite the fact that it has been a priority for years, attribution remains one of many marketers' biggest challenges. Now, Google is trying to change that with the unveiling of a new attribution...

Enter a search term such as “mobile analytics” or browse our content using the filters above.