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Six inconvenient truths about influencer marketing

June 2017

Influencer marketing continues to grow like a weed, but that doesn't mean that brands employing it don't face big challenges. Here are six inconvenient truths that brands using this increasingly...

Palantir's woes bring Big Data challenges into focus

2016

Big data analytics company Palantir reportedly helped the US Government determine the whereabouts of Osama bin Laden. But despite this claim to fame, the business apparently isn't finding it easy...

Search ads found to lift in-store sales: report

2016

For many brands, search advertising is already one of the most productive marketing channels. However testing conducted by Yahoo and Nielsen Catalina Solutions (NCS) found that advertisers using...

Google reveals cross-device conversion stats

2015

In today's multi-device world, it's all but logical that campaigns delivered to a consumer on one device might influence a purchase made on another device. The challenge for marketers is in...

How can NLP technology be used for marketing?

2015

Humans are born with hardwired neural connections for acquiring and understanding language. Teaching computers to understand language is one of the grand challenges of artificial intelligence and...

Enter a search term such as “mobile analytics” or browse our content using the filters above.