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Is making a successful game an art or a science?

2013

The makers of Candy Crush Saga and Puzzle & Dragons seem to have a winning formula that should be attractive to brands looking for a guarantee of success with games. But is the creation of a...

Real time customer data: ready to eat?

2013

In our first post 'real time customer intelligence, right here, right now?' we raised the idea that some savvy marketers have been getting the right message to the right person at the right time...

Enter a search term such as “mobile analytics” or browse our content using the filters above.