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Three reasons why Big Data is a big load of baloney

2013

Over the last couple of years, Big Data has been unavoidable. It’s not just big, it’s massive. If you throw a stone down the streets of London or New York, you’ve got as much a chance of hitting a...

How big data influences design at Hotels.com

2013

You don’t need me to tell you that big data is big news. It’s one of most talked about topics of recent years, as marketers worldwide battle to make sense of all the data generated across their...

The battle for identity on the web

2013

As marketers we are clearly interested in who our customers are. We care about who owns, and has control over, our customer data. The rise of digital channels offers new opportunities to capture...

Is there a crisis in meaningful measurement?

2013

We all have an intuition as to the relevant merits or otherwise of 'the impression'. If a blog post on Econsultancy gets 5,000+ views, I know it's been relatively popular with our audience,...

Programmatic media unpacked (part two)

2013

Before we start, thanks for the feedback on my first instalment on programmatic media, this was much appreciated and forms a useful basis for this next piece. This post covers the mechanisms that...

Big Data: the backlash begins

2013

After a cycle of hype, reality sets in. Big Data isn’t going to save the world. People are starting to state the obvious. Big Data in itself has little value. Unless you connect it to...

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