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Start Me Up! A profile of Lookback

2013

Mobile companies that thrive do so through great user experience. Jonatan Littke, Founder of Lookback, believes design has taken over technology and rightly so. Yet for all its glory, a lot of...

Five top tips for testing success

2013

In today’s hyper-competitive online market, success is all about understanding and using your data. However, statistics is a complex subject matter and most people working in marketing, even...

Four tips to help boost brand advocacy on social media

2013

Once of the choice sound bites from a recent marketing conference stated that the emergence of social media “has made customer service a spectator sport.” This is good news for the voyeurs among...

Google Now: it’s about the data not the service

2013

There has been a lot of excitement about Google Now but the real story is about how it opens up a window on users' whole lives. If ‘data is the new oil’ then Google just found a much bigger oil...

Five ways marketing directors can use Big Data

2013

According to The Aberdeen Group, 2012 was when we really started living in the ‘Big Data’ world. It was one of the hottest technology terms bandied around last year. But what is it today, and how...

Enter a search term such as “mobile analytics” or browse our content using the filters above.