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Brands face up to key mobile optimisation decisions

2013

Ahead of the Apple App Store’s fifth birthday next month, some brands are beginning to seriously weigh up the benefits of investing in a dedicated app versus optimising their existing sites for...

Econsultancy announces The Digitals 2013 winners

2013

Last night we announced the winners of the Econsultancy / NMA The Digitals awards, which celebrated the best of digital marketing and ecommerce. At a posh do at the Grosvenor House Hotel, Park...

Is the RFP broken? Part two

2013

The question of whether the ecommerce RFP is fit for purpose raised its head again recently. I’ve received a few since the last post and have come to the conclusion that they have all entirely...

Why some projects should fail

2013

There are two types of project failure. Failure due to inherent risk is OK: it's the other side of the risk/reward trade-off. Our real problem is all the unnecessary failure that surrounds our...

Cannes Lions day three: be sincere and embrace change

2013

We hit the ground running on the third day of Cannes Lions and, though we're sick of hearing it, everyone is talking about content. Real, sincere and personalized content that may change the way...

Cannes Lions day two: go big or go home

2013

As we move into day two of Cannes Lions, the conversation has shifted from quick bite size content to thinking big and preparing for the posibilty of huge opportunities. Our man on the ground,...

Enter a search term such as “mobile analytics” or browse our content using the filters above.