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The five Ps of AI strategy for marketers

January 2018

Some predict that Artificial Intelligence will drive the next industrial revolution. What is certain is that over the next few years AI will become more important to marketers. But to unlock AI’s...

A day in the life of... a head of digital compliance

2017

Compliance will be one of the more unlikely buzzwords of marketing in 2018. Yes, data protection has always been extremely important, but the GDPR in Europe affords individuals more rights and...

A day in the life of... insight director at UM

2017

This week's 'day in the life' interview is one of my favourites. Michael Brown is insights director at UM. Here's how he fills his time, and what makes his role so enjoyable.

The best digital marketing stats we've seen this week

2017

A change is as good as the rest, and so we’re trying something slightly different this week. We’ve cherry-picked some of the best stats around, and paired them with some extra analysis and...

The role of copywriters in a GDPR-ready world

2017

The GDPR will apply to any company that holds data on EU citizens, so affects global as well as European-based companies. Those companies that don’t comply with the regulation could face massive...

Enter a search term such as “mobile analytics” or browse our content using the filters above.