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The role of copywriters in a GDPR-ready world

November 2017

The GDPR will apply to any company that holds data on EU citizens, so affects global as well as European-based companies. Those companies that don’t comply with the regulation could face massive...

Why most of today’s DMPs are broken

October 2017

The world’s largest marketers and media companies have strongly embraced data management technology to provide personalization for customers that demand Amazon-like experiences. As a single, smart...

The four habits of successful data-driven marketers

October 2017

As marketers, we are constantly encouraged to be 'data-driven'. For starters, we are expected to keep a close eye on acquisition costs, track funnel metrics, and keep tabs on conversion rates.

The state of marketing attribution: Research

October 2017

Econsultancy’s State of Marketing Attribution report, published in association with AdRoll, looks into the current adoption levels of marketing attribution. It also investigates what skills are...

A day in the life of... general manager at MaxPoint

October 2017

Paul Maraviglia is general manager, Europe for MaxPoint, and the latest interviewee in our Day in the Life feature. In their own words, MaxPoint is "a marketing technology company that generates...

Enter a search term such as “mobile analytics” or browse our content using the filters above.