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The Fundamentals of Marketing Measurement and Analytics

September 2017

This best practice guide introduces marketers and ecommerce professionals to the fundamentals of campaign data measurement and analytics, covering everything from established principles to cutting...

Content Strategy Best Practice Guide

July 2017

The Content Strategy Best Practice Guide is based on a series of in-depth interviews with a range of senior digital and non-digital marketers, content leads, heads of UX and content strategists....

Measuring ROI on Influencer Marketing

March 2017

Measuring ROI on Influencer Marketing best practice guide, produced in association with Fashion and Beauty Monitor, is aimed at helping marketers understand the challenges at hand, explore...

Digital Transformation in the Retail Sector

2016

In a fast-moving and highly competitive retail market, companies are increasingly embarking on programmes to digitally transform themselves. The Digital Transformation in the Retail Sector report...

Digital Content Strategy Best Practice Guide

2014

The Digital Content Strategy Best Practice Guide is based on a series of in-depth interviews with a range of senior digital and non-digital marketers, content leads, heads of UX, and content...

Programmatic Marketing: Beyond RTB

2013

Programmatic Marketing: Beyond RTB is aimed at marketers, agencies, and publishers who want to understand the new programmatic landscape, and its applications beyond real-time bidding (RTB). The...

Managing Media Convergence Report

2013

The Managing Media Convergence Report, produced in partnership with Mediaocean, explores the ever evolving media landscape and the significant challenges presented to marketers in both global and...

Enter a search term such as “mobile analytics” or browse our content using the filters above.