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A day in the life of... a head of digital compliance

December 2017

Compliance will be one of the more unlikely buzzwords of marketing in 2018. Yes, data protection has always been extremely important, but the GDPR in Europe affords individuals more rights and...

A day in the life of... insight director at UM

December 2017

This week's 'day in the life' interview is one of my favourites. Michael Brown is insights director at UM. Here's how he fills his time, and what makes his role so enjoyable.

The best digital marketing stats we've seen this week

November 2017

A change is as good as the rest, and so we’re trying something slightly different this week. We’ve cherry-picked some of the best stats around, and paired them with some extra analysis and...

The role of copywriters in a GDPR-ready world

November 2017

The GDPR will apply to any company that holds data on EU citizens, so affects global as well as European-based companies. Those companies that don’t comply with the regulation could face massive...

Why most of today’s DMPs are broken

October 2017

The world’s largest marketers and media companies have strongly embraced data management technology to provide personalization for customers that demand Amazon-like experiences. As a single, smart...

The four habits of successful data-driven marketers

October 2017

As marketers, we are constantly encouraged to be 'data-driven'. For starters, we are expected to keep a close eye on acquisition costs, track funnel metrics, and keep tabs on conversion rates.

The state of marketing attribution: Research

October 2017

Econsultancy’s State of Marketing Attribution report, published in association with AdRoll, looks into the current adoption levels of marketing attribution. It also investigates what skills are...

Enter a search term such as “mobile analytics” or browse our content using the filters above.