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Marketing in the Dark: Dark Data

January 2018

This first report in our Marketing in the Dark series, Dark Data, explores the extent to which companies are able to harness data for their marketing programmes, with a focus on what ‘leaders’ are...

Digital Trends in the Travel and Hospitality Sectors

2017

The Digital Trends in the Travel and Hospitality Sectors report, produced by Econsultancy in partnership with Adobe, examines digital trends and evolving customer experience shaping the approach of...

The State of Marketing Attribution 2017

2017

Econsultancy's second State of Marketing Attribution report, produced in association with AdRoll, seeks to establish current adoption levels, confidence in usage and the effectiveness of different...

Driving Business Growth Series

2017

Across four briefs, the Driving Business Growth Series looks at what the most effective marketing organizations think about the future through the lens of their investments, attitudes and strategies.

2017 Measurement and Analytics Report

2017

The 2017 Measurement and Analytics Report, produced by Econsultancy in partnership with analytics consultancy Lynchpin for the tenth year running, looks at how organisations are using data...

The Customer Experience is Written in Data

2017

The Customer Experience is Written in Data explores the growing role of data and analytics in marketing. With analytics capabilities falling behind the data available to marketers, organizations...

Enter a search term such as “mobile analytics” or browse our content using the filters above.