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Three risky customer experience (CX) initiatives

May 2017

Forrester reports that customers are willing to spend nearly five times more for excellent customer experience (CX) than they would for poor CX*. But improving customer service comes at a cost....

Does Airbnb stand a chance in China?

April 2017

Airbnb is apparently 'doubling down' on China by relaunching the company with a new Chinese brand name (ài bi yíng) and increasing headcount in the country. Reaction to the new name has been...

Digital in Asia Pacific: Four things you need to know

February 2017

With internet users in Asia Pacific (APAC) now making up 50% of the world's total online population, the region presents an exciting opportunity for digital marketers. APAC is also the fastest...

Big brands embrace crowdfunding for marketing purposes

February 2017

Crowdfunding has fast become a popular way for entrepreneurs and cash-strapped startups to raise money, but increasingly crowdfunding platforms like Kickstarter are being used by big brands as...

Five issues which keep ecommerce managers up at night

January 2017

Ecommerce is a scary business. Not only do you have to worry about keeping your own site running perfectly, you also must keep in mind that some 800-pound gorilla (i.e. Amazon) may suddenly...

Seven tips for boosting ecommerce performance

2016

By all measures, ecommerce is on the rise globally. In the US, Adobe Digital Insights reported that Black Friday generated $3.3bn in online sales, a 17% year-on-year increase.

There’s life in the old tablet dog yet: stats

2016

When the first iPad launched on 3 April 2010, opinions were split on how popular the device would be, and whether there even was a market for tablets. Technology expert Rhi Morgan at T3 Magazine...

The best APAC digital marketing stats from June 2016

2016

The month of June brought a wide variety of studies and reports into marketing and ecommerce in APAC. Topics include media habits during Ramadhan, B2B sales tactics across APAC, video ad duration...

A beginners' guide to Alibaba's Tmall

2016

For those of you new to Tmall, Alibaba's B2C marketplace, I thought I'd write a brief introduction. I've included detail of market share, sales, delivery, payment, brands and more. And for more...

Unlock Amazon's Buy Box with the power of data

2016

The journey to the Buy Box on the Amazon marketplace can feel like an excursion for hidden treasure in the Amazon jungle. It's like you're wandering around, holding a map with no clear trail and a...

Five reasons ASOS is pulling out of China

2016

ASOS is calling time on its Chinese adventure. It will still serve Chinese customers through its global website and ship clothes from Europe, but its local warehouse and 60 Shanghai-based staff...

The myth behind cloud autoscaling for ecommerce sites

2016

It is 2016 and almost a decade since Amazon launched its all-conquering AWS public cloud service. Infrastructure hosting as we once knew it, has been reduced to a commodity purchase. If you want...

Enter a search term such as “mobile analytics” or browse our content using the filters above.