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A day in the life of... Product Director at Klarna

June 2017

Klarna works with retailers such as Topshop, handling customer payments and providing 'pay over time' and 'pay after delivery' services. We caught up with Product Director Mat Perkins to find out...

Amazon Payments usage grows: should you adopt it?

February 2017

Don't look now: while PayPal continues to be the dominant online payments service, Amazon's Pay with Amazon is growing rapidly. In a press release last week, the ecommerce giant revealed that 33m...

Why fintech could drive online car buying in the US

January 2017

Years ago, the thought of buying clothes or shoes online seemed unlikely. After all, there are certain types of products that logic would dictate need to be purchased in person. But today, there...

Wells Fargo turns to Amazon as a marketing channel


Amazon Prime is more than just a free shipping service. The program, which was launched in 2005, now offers members access to everything from streaming video and music content to early access to...

Benchmarking the omni-digital consumer


Since the 1980’s internal and external benchmarking has become a standard business practice for all organisations, but the dawn of the digital age has made benchmarking a process that is even...

How Admiral's TV ad drives viewers online


Christopher Ratcliff recently wrote an article looking at how effective TV ads were at encouraging viewers to search for the brand or product online. In general, they weren't very good, with very...

The real reason your marketing costs are increasing


If you ask anyone in the industry what the biggest trends and challenges of the last 12 months have been you will receive a range of answers. Chances are the answer will involve ‘not provided’ and...

Is trust the biggest barrier to Bitcoin adoption?


Bitcoin, the latest and arguably most successful ‘virtual currency’ to date, is causing a stir in many circles. The digital currency stands completely alone from any government, central bank or...

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