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Four tips for reducing checkout abandonment

December 2017

All retailers - from huge multinationals to the independent - face the same dilemna. Why do online shoppers abandon their baskets, and what can they do to improve? Dropped baskets can happen at...

10 inspiring ecommerce lookbooks that encourage sales

December 2017

Once the hallmark of fashion print magazines, lookbooks are a great way for brands of all kinds to showcase their products online. Not only does the medium allow brands to tell a story – helping...

What were the biggest ecommerce trends in 2017?

December 2017

It’s time to take a look back at the biggest ecommerce trends of the past year, with insight from a few esteemed experts. So, what were the biggest talking points?

The best APAC digital marketing stats from November 2017

December 2017

Unsurprisingly it's been a big month for Chinese ecommerce, with Singles Day dominating the headlines. Our roundup for November is therefore focused on China and ecommerce, but never fear – we...

Four examples of persuasive packaging copy

November 2017

We often talk about online copywriting here on the blog. From product descriptions to SEO-friendly headlines – it’s easy to focus on how brands use words to draw in digital shoppers. But what...

The best digital marketing stats we've seen this week

November 2017

A change is as good as the rest, and so we’re trying something slightly different this week. We’ve cherry-picked some of the best stats around, and paired them with some extra analysis and...

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