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Lush: A Fresh Approach to Customer Experiences

November 2017

Lush: A Fresh Approach to Customer Experiences considers how the handmade cosmetics company’s embrace of social, new tech and a second-to-none ecommerce platform have enabled its rise and...

Conversion Rate Optimization Report 2017

October 2017

This is the ninth annual Conversion Rate Optimization Report, in association with RedEye. The research looks at the types of conversion strategies and tactics organizations are using, in addition...

Nike: Engaging customers across multiple channels

August 2017

Nike: Engaging customers across multiple channels is part of a series of brand strategy briefings examining the marketing strategies and tactics of the most popular and searched-for brands.

Digital Intelligence Briefings

January 2017

Econsultancy's Quarterly Digital Intelligence Briefings, sponsored by Adobe, look at some of the most important trends affecting the marketing landscape.

Conversion Rate Optimization Report 2016

2016

This is the eighth annual Econsultancy Conversion Rate Optimization Report, in association with RedEye. The research looks at the types of conversion strategies and tactics organizations are using,...

The Japan Digital Report

2016

The Japan Digital Report aims to provide background for marketers who are outside of Japan and currently marketing in Japan, thinking of launching a campaign there, or curious about the country and...

Media Budgets Index

2016

Designed to examine the relationship between where marketers are spending their money and where consumers are spending their time, the Media Budgets Index is a global study of advertising trends...

Marketing Budgets 2016

2016

The Marketing Budgets 2016 Report, published by Econsultancy in association with Oracle Marketing Cloud, is a bellwether for the health of the marketing industry. It looks at the extent to which...

The China Digital Report

2016

This China Digital Report analyses China's burgeoning digital economy and explores the real-life experiences and outcomes of companies who have recently launched their brands in China.

Conversion Rate Optimization Report 2015

2015

This is the seventh annual Econsultancy Conversion Rate Optimization Report, in association with RedEye. The research looks at the types of conversion strategies and tactics organizations are...

A Marketer’s Guide to Virtual Reality

2015

The Marketer’s Guide to Virtual Reality attempts to demystify the world of virtual reality and explain how it can form part of your marketing ecosystem.

Technology for Ecommerce Report 2015

2015

The second annual Technology for Ecommerce Report, published by Econsultancy in association with Neoworks, explores the most important aspects of ecommerce functionality and integration, and how...

Customer Experience Optimization

2015

The Customer Experience Optimization report, produced by Econsultancy in partnership with Ensighten, highlights how organizations are using technology and data to deliver personalized customer...

Marketing Budgets 2015

2015

The Marketing Budgets 2015 Report, published by Econsultancy in association with Oracle Marketing Cloud, is a guide for the health of the marketing industry. It looks at the extent to which...

Enter a search term such as “mobile analytics” or browse our content using the filters above.