{{search.results.count}} results {{searchFilter()}} {{searchQuery()}}

RECOMMENDED {{ searchResult.published_at }}

Loading ...

{{search.results.count}} results {{searchFilter()}} {{searchQuery()}}

Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

This service is currently undergoing maintenance.
Please try again later.

Three risky customer experience (CX) initiatives

May 2017

Forrester reports that customers are willing to spend nearly five times more for excellent customer experience (CX) than they would for poor CX*. But improving customer service comes at a cost....

Which channels do marketers really use?

April 2017

All of this talk about rogue YouTube ads, fake Likes on Facebook, and Snapchat vs. Instagram is fascinating, but how much of it is relevant to a marketer's daily job? To find out, we surveyed...

Five steps toward marketing automation excellence

2016

Marketing automation has come a long way. Considered an emerging technology as recently as a few years ago, estimates are that more than half (59%) of Fortune 500 companies now use marketing...

Six things every email marketer should be doing now

2016

Despite the numerous predictions about its demise, it is now clear that email is not going anywhere. Most people's lives are so entangled with their emails that living without them would be...

Ten ways to freshen-up your email marketing

2016

For 10 years, email has remained at the top of the ROI charts in our annual Email Marketing Industry Census. Interestingly, though, email marketing budgets have hardly shifted in that time,...

There’s life in the old tablet dog yet: stats

2016

When the first iPad launched on 3 April 2010, opinions were split on how popular the device would be, and whether there even was a market for tablets. Technology expert Rhi Morgan at T3 Magazine...

Increasing customer loyalty: Strategies from Shanghai

2016

In a recent Econsultancy report, marketers rated 'increased customer lifetime value and loyalty' as the most important benefit derived from understanding the customer journey. But how does this...

Master the basics for CRM success in Asia-Pacific

2015

With over 1.4bn internet users and booming economies, Asia-Pacific presents an exciting challenge for ecommerce brands. To take advantage of this opportunity, many brands are adopting high-end CRM...

Enter a search term such as “mobile analytics” or browse our content using the filters above.