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Responsive email design: 10 great examples

2013

It seems that more and more brands are jumping on the responsive email design bandwagon lately. And rightly so, Litmus announced this month that mobile opens reached a record high of 47%! They...

Real time customer data: ready to eat?

2013

In our first post 'real time customer intelligence, right here, right now?' we raised the idea that some savvy marketers have been getting the right message to the right person at the right time...

Which Facebook strategy should brands choose?

2013

Social media as a whole has become an incredibly valuable channel for brands and consumers, one that allows communication that simply was never possible before. Facebook (with over 1bn monthly...

How can data fuel creativity?

2013

In a world where retargeting with dynamic ads seems like the only option to improve creative through data, marketers are beginning to look at what other options exist, for both brand and...

Buddy Media and Twitter launch age screening

2012

Earlier this year, recently-acquired social media marketing firm Vitrue launched a 'Twitter Gate' tool that allows brands to protect their Twitter feeds from being seen by underage followers. The...

Publishers: tear down the wall to your inventory

2012

The hot potato in display advertising right now is definitely real-time bidding, something that goes for both the supply side and the demand side of the now famous display eco landscape originally...

Mobile is the future, just don’t forget the consumer

2012

Mobile commerce is set to revolutionise the way that consumers engage with brands, but marketers don’t seem to be putting it to good use yet. According to KPMG, mobile payments are set to reach...

Four steps to becoming a disruptive digital seller

2012

For years, e-commerce practitioners have obsessed over the idea of a slippery funnel, built to maximize retail metrics like conversion rate and average order value. Today’s disruptive digital...

Enter a search term such as “mobile analytics” or browse our content using the filters above.