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New data shows why digital is now critical to pharma


Bad news for pharma marketers: Physicians are becoming harder to reach. According to data from global sales and marketing firm ZS, the number of physicians who will meet with at least 70% of the...

Five bad habits that digital marketers should avoid


Digital advertising remains very much a blend of art and science utilizing the flywheel effect of technology. Within the art comes a lot of human decision-making fueled by data, intuition, or...

Three unique B2B marketing campaigns


We are regularly asked for more B2B examples of great marketing campaigns. B2B is one of the categories in the annual Digitals awards handed out by Econsultancy. So, I thought I'd revisit the...

How can data fuel creativity?


In a world where retargeting with dynamic ads seems like the only option to improve creative through data, marketers are beginning to look at what other options exist, for both brand and...

The rise of the ‘big data’ driven CMO 


After decades of fighting the image of being a ‘fluffy’ cost centre, the marketing function is finally escaping the long-held mis-perception of being all about ‘creative’ with an inability to prove...

Six reasons content marketers need to think mobile


The world has fallen in love with their smart phones and tablets. People talk about having an emotional connection with their devices. The iphone 5 promo video described it as a “unique...

Buddy Media and Twitter launch age screening


Earlier this year, recently-acquired social media marketing firm Vitrue launched a 'Twitter Gate' tool that allows brands to protect their Twitter feeds from being seen by underage followers. The...

Is Google selling leads in the UK?


Every so often a simple Google search reveals a hint at a new Google initiative. In recent months we've seen various different types of ad extension formats and it seems that selling leads rather...

Enter a search term such as “mobile analytics” or browse our content using the filters above.