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Eight ways to drive extra revenue online

2013

There are many complex ways of increasing your online store's performance. From analytics to data segmentation, once you've mastered the infrastructure of selling online, reaching new customers and...

How can data fuel creativity?

2013

In a world where retargeting with dynamic ads seems like the only option to improve creative through data, marketers are beginning to look at what other options exist, for both brand and...

The rise of the ‘big data’ driven CMO 


2012

After decades of fighting the image of being a ‘fluffy’ cost centre, the marketing function is finally escaping the long-held mis-perception of being all about ‘creative’ with an inability to prove...

Six reasons content marketers need to think mobile

2012

The world has fallen in love with their smart phones and tablets. People talk about having an emotional connection with their devices. The iphone 5 promo video described it as a “unique...

What you can learn from 1.159bn B2B subject lines

2012

What good is an email marketing campaign if your subject line sucks? If you truly want to increase response rates, make sure you’re using the right words. Money words are in, personalisation can...

17 tips for choosing a B2B content marketing agency

2012

As content marketing leaps 'the chasm' and lands in Geoffrey Moore's back garden, more and more marketers are on the lookout for a B2B content marketing agency that can make them famous. That's a...

Breathe new life into email marketing

2010

Whilst social media tends to attract much attention at the moment, the savvy marketing professional understands that success lies in using the best digital marketing mix and not over focusing on...

[please enter subject line]

2009

This article covers what I've learned from working with hundreds of customers on improving the results that they get from email marketing by optimising the subject line. Whatever software you use...

Enter a search term such as “mobile analytics” or browse our content using the filters above.