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Three unique B2B marketing campaigns

2014

We are regularly asked for more B2B examples of great marketing campaigns. B2B is one of the categories in the annual Digitals awards handed out by Econsultancy. So, I thought I'd revisit the...

Seven ways to get prospects to do what you want

2013

What would it take to get you to do what I want? If I looked you in the eye when asking? If it was a Tuesday? If your name sounded like mine? According to scientists, it’s the last. We feel more...

Three steps to developing inbound marketing personas

2013

Segmentation is key for content marketing success nowadays, and as all your marketing messages need to speak to business pains, you need to ensure you develop your marketing personas so that you...

The segmentation conundrum

2013

When it comes to ecommerce engagement, a brand’s ability to connect with customers meaningfully is only as good as its segmentation strategy. Consider an online apparel shop that wants to...

Making digital and traditional marketing work together

2013

Even though it is impossible to have a conversation today with a CMO or other marketing leader that doesn’t address digital strategies and tactics, it is easy to forget that the term “digital...

How to effectively segment your data

2013

It's a well-known fact that relevance is one of the points to focus on when sending promotional email messages to your customers. Data is relevance! The data you gather from your customers and...

How can data fuel creativity?

2013

In a world where retargeting with dynamic ads seems like the only option to improve creative through data, marketers are beginning to look at what other options exist, for both brand and...

Seven things customers demand online

2013

Improving your online store requires many things, but nothing is more important than understanding why people buy. Online retail psychology, while different from the psychology of instore...

Enter a search term such as “mobile analytics” or browse our content using the filters above.