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10 rules for getting email unsubscribes right

June 2017

People will unsubscribe from your email list – maybe 25% or more – accept it. Don’t fight it. If they want to leave, it’s probably your fault. The penalties for making it hard to unsubscribe...

A day in the life of... Head of CRM at Gumtree

June 2017

This week's Day in the Life introduces us to Matt Button, Head of CRM at Gumtree. Matt gives us some sage advice on finding out what it is you want to do with your career (after you've checked the...

10 ingredients for email signup success for retailers

June 2017

Survey after survey puts email marketing as top dog among digital marketers for effectiveness and return on investment (ROI). But getting web site visitors to subscribe to receive emails can be...

10 intriguing digital marketing stats from this week

June 2017

This week's roundup is a corker, including news about voice technology, mobile ad blocking, and experiential marketing. If that’s not enough, be sure to download the Internet Statistics Compendium...

Three risky customer experience (CX) initiatives

May 2017

Forrester reports that customers are willing to spend nearly five times more for excellent customer experience (CX) than they would for poor CX*. But improving customer service comes at a cost....

How marketers are innovating with email in 2017

May 2017

The 2017 Email Marketing Industry Census suggests that automation is now a key area of focus for marketers, cited by 66% as the single most important attribute of an email technology...

Which channels do marketers really use?

April 2017

All of this talk about rogue YouTube ads, fake Likes on Facebook, and Snapchat vs. Instagram is fascinating, but how much of it is relevant to a marketer's daily job? To find out, we surveyed...

Enter a search term such as “mobile analytics” or browse our content using the filters above.