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Free Email Marketing roundtable briefing

2007

The latest report to drop off the E-consultancy production line is our Email Marketing Briefing which is the output from a roundtable we hosted in London last month. This report is free to...

Five reasons to embrace email marketing

2007

Email marketing can help you achieve a range of online marketing objectives, ranging from tangible revenue increases through new and repeat sales, to other benefits such as improved branding. We...

How often should you email your customers?

2007

Controlling the frequency of emails that you send to your customers is a key aspect of any email marketing strategy, and the big question is how often should you do it? There is no simple answer...

Lessons learned from around Europe

2007

Across Europe, marketers have successfully overcome their particular challenges in email marketing by understanding how people use digital communications and by looking at the extent to which the...

Complaints against web ads surge

2007

Official complaints about internet ads rose by a third in 2006, according to new figures from the Advertising Standards Authority (ASA). The agency reported 2,066 complaints - up from 1,577 and...

Email marketing provider Silverpop acquires Vtrenz

2007

Email service provider Silverpop has acquired Vtrenz, a company which provides automated lead generation services. Vtrenz analyses customer behaviour and uses this information to determine the...

Microsoft upgrades Hotmail

2007

Windows Live Hotmail, the successor to MSN Hotmail, has launched worldwide today, offering the most comprehensive upgrade to the email service since its inception in 1996. The new version of...

Experian snaps up French email company

2007

Credit information group Experian has made another attacking online manoeuvre with the purchase of French email service provider Emailing Solution. The company, which provides email development,...

Labour taps Experian for e-mail campaigns

2007

The Labour Party has appointed credit reference agency Experian to create a direct marketing campaign that will rely in part on e-mail. The effort will reportedly see Experian create, build and...

UK drops down world spam league

2007

The UK dropped out of the top twelve spam relaying countries in the first quarter of this year, according to security firm Sophos. Britain now accounts for 2.2% of messages caught by Sophos’...

Remarketing: the most obvious way to increase ROI?

2007

As April arrives, it is always accompanied by the first warm weather of spring and a number of bank holidays. As the rays of sunshine creep through, the office is looking slightly more empty...

Email users savvy about managing inboxes - survey

2007

A survey by the Email Sender and Provider Coalition (ESPC), an anti-spam organisation, has shown that US email users are increasingly savvy when dealing with spam and unwanted emails. The...

Wednesday 'best' for e-mail marketing

2007

E-mail marketing campaigns sent out on a Wednesday are more successful than those sent on other days of the week, according to newly published data. Statistics from e-marketing enabler...

German keeps Euro Gmails close to his chest

2007

A German businessman who owns the 'G-mail' trademark so desired by Google says he would refuse to sell the name, even for millions of dollars. Hamburg-based Daniel Giersch registered the name for...

ROI: find time to track it… and for sandwiches

2007

After a long day in meetings across London with some of our key agency clients, I’ve been reminded how much email marketing is done in a rush. Timelines are tight, and agencies' clients can be...

Marketer wins damages for mailing list spam

2007

A Scottish court has ordered an internet service provider to pay £750 plus expenses and interest to a man it "spammed" by sending a single e-mail obtained via a discussion list. Gordon Dick took...

Epsilon execs discuss email marketing

2007

Ragy Thomas is the president and CTO of interactive services at email marketing company Epsilon , which is ramping up its presence in the UK and Europe. We spoke to Ragy and Ted Wham (SVP and...

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