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Email trends - trust and frequency still key

2007

The results of a consumer email survey suggest that, though many consumers rely on email for shopping news and ideas, consumers are becoming savvier in the management of their inboxes Return...

One in three UK companies flout spam laws

2007

A new study published claims that 31% of the UK's top companies are failing to comply with EU directives on Privacy and Electronic Communications. Under the terms of the EU directive, companies...

'You are a spammer' - accusations and implications

2006

A member of my team has just conducted a seminar at the local University for Marketing Students. Interestingly, one of the major discussion points was “who is to blame for spam?”

Science is key to email marketing success

2006

In the past few years the travel industry has formed such a close relationship with the internet that travel web sites became the equivalent to operators shop fronts. They achieved this by...

E-mail Marketing Best Practice Trends

2006

A good, free summary of E-mail trends has just been published by E-consultancy from one of their round tables. This features much of the guidance in the new edition of my Email marketing book ...

Five Christmas email marketing tips

2006

Tom O'Leary at the Messaging Times has some sound advice to help you manage your Christmas email marketing campaigns. Tom has five tips on how to streamline your email marketing to make the most...

Email marketing – tips on subject lines

2006

With the Christmas season coming up, Stefan Pollard at Email Labs has published some useful tips on how to make your emails stand out from the crowd. Specifically, he's focused on the thorny...

Fast Track Digital Training

2006

On the back of numerous requests from our users we are launching a new 'Fast Track Digital Marketing' course this month. If you (or a colleague) want to boost your digital skills quickly this two...

E-consultancy market briefings available for free

2006

We have just published our latest Affiliate Marketing Briefing, which contains the write-up of an engaging roundtable discussion we hosted on the subject at the end of last month. The report is...

Email Q&A's From The Floor At ECMOD

2006

Last week, I moderated an interactive seminar on email marketing at ECMOD, the home shopping and catalogue event. At the end of each session, we discussed the presentations and the attendees asked...

Email marketers must look beyond CTR and open rates

2006

A key takeaway from E-consultancy's Email Marketing Roundtable last week was the growing need for marketers to look beyond traditional email success metrics when looking at their email strategy.

Top ten viral marketing mistakes

2006

Entertainment marketing outfit AzACreations has come out with a ‘How To’ guide on advergaming – not a new area but one in which campaigns still see widely varying degrees of success. The report...

Email marketing worst practice list - exhibit A

2006

At our recent Email Marketing Roundtable one of the attendees said: "I hear the phrase 'best practice' email marketing bandied about, and everyone nods sagely. I'm sure some people could give a...

Tips on B2B email newsletter content

2006

Mark Brownlow at Email Marketing Reports has published some useful tips on creating quality content for B2B email newsletters. Mark has eight years' experience in writing various newsletters and...

Amazon launches the Spam Cube in the UK

2006

The Spam Cube is a piece of anti-spam hardware which is being launched through Amazon in the UK, designed to sit between a broadband modem and your PC/laptop, scanning incoming email for unwanted...

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