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BT pioneers new ‘spam-buster’ system

2006

BT hopes to take a lead in the battle against the scourge of spam on the internet by introducing a new system designed to filter out spam before it reaches their customer’s PCs. BT’s Content...

High deliverability - worth investing in?

2006

Investments on deliverability should be driven by sensible, well thought-out commercial reasoning rather than by ‘scare’ stories in the industry press.

Spammers get subliminal

2006

Spammers are turning to subliminal advertising in an effort to manipulate internet users, according to security company Pandalabs .

Email Marketing Metrics - the 3-2-1 rule of thumb

2006

We are often asked what are benchmark results for email marketing in terms of open rates, click rates and subsequent buy / register rates. To keep it easy I've developed the 3-2-1 rule of thumb.

The importance of targeting in email marketing

2006

Email marketing has been a revolution. Not only can it be timed and targeted to perfection, it is cheaper than most other forms of direct marketing, making it accessible to many more companies. ...

AOL admits ‘screw up’ over user privacy

2006

AOL has apologised after “mistakenly” releasing the search histories of around 650,000 users onto the web. The internet giant has come under fire in the past week after its research division made...

Image spam continues to evade filters

2006

More warnings have been issued over the spread of image-based spam, through which pictures are used to lure victims into downloading spyware or falling for scams. While it seems surprising, to...

Email services market set to grow by 20% in 2006

2006

The UK market for Email Marketing Platforms and Services will grow to an estimated value of £178 million by the end of this year, according to E-consultancy’s Email Marketing Platforms Buyer’s Guide.

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