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Email Marketing Best Practice Guide

October 2017

This year’s Email Marketing Best Practice Guide sees the original 2014 version rewritten to reflect changes in email marketing over the past 18 months. The strategic sections are organised around...

The Fundamentals of Email Marketing

2016

No tool in your marketing toolbox is as valuable and necessary to you as your email marketing programme. The Fundamentals of Email Marketing report will help marketers understand, implement and...

Online Communities

2013

Download the final report in this series (Leveraging the Community) here. Online Communities is a multipart series that guides marketers through the construction, upkeep, and leverage of a digital...

Best Practices in Data Management

2012

The Data Management Best Practice Guide is aimed at marketers, executive management and agencies that work with data and aspire to. This 70-page report thoroughly explores the strategic and...

Marketing Automation Best Practices

2012

Marketing Automation Best Practices is a guide to understanding and improving marketing automation - the process of using technology to manage, scale, and measure marketing efforts. What is...

Achieving Digital Balance

2010

A must-have guide for anyone dealing with digital marketing. This report provides best practices and survey data around budgeting, strategy development, digital skills building, retention marketing...

Online Retail User Experience Benchmarks 2006

2006

E-commerce has come a long way since we published our first Online Retail User Experience Benchmarks study. So what do online, offline and multichannel retailers need to know about the consumer...

Enter a search term such as “mobile analytics” or browse our content using the filters above.