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Tesco: Lessons in customer centricity

September 2017

Tesco: Lessons in customer centricity is part of a series of brand strategy briefings examining the marketing strategies and tactics of the most popular and searched-for brands.

State of B2B Marketing Automation

August 2017

The State of B2B Marketing Automation report, published by Econsultancy in association with Act-On, is based on a survey of more than 350 B2B marketing professionals. The aim of the research is to...

Email Marketing Industry Census 2017

April 2017

The 11th annual Email Marketing Industry Census, published in partnership with Adestra, takes an in-depth look at email practices being adopted, the resources being dedicated to email and the...

Digital Intelligence Briefings

January 2017

Econsultancy's Quarterly Digital Intelligence Briefings, sponsored by Adobe, look at some of the most important trends affecting the marketing landscape.

The Role of CRM in Data-Driven Marketing

2016

The Role of CRM in Data-Driven Marketing report, produced in partnership with Sociomantic Labs, investigates the extent to which marketers are using CRM data to plan and optimise their marketing....

Marketing Budgets 2016

2016

The Marketing Budgets 2016 Report, published by Econsultancy in association with Oracle Marketing Cloud, is a bellwether for the health of the marketing industry. It looks at the extent to which...

Email Marketing Industry Census 2016

2016

The tenth annual Email Marketing Industry Census, sponsored by Adestra, looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted,...

Email Marketing Industry Census 2015

2015

The ninth annual Email Marketing Industry Census, sponsored by Adestra, looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted,...

Marketing Budgets 2015

2015

The Marketing Budgets 2015 Report, published by Econsultancy in association with Oracle Marketing Cloud, is a guide for the health of the marketing industry. It looks at the extent to which...

Digital Marketing in the Telecom Sector

2014

The Digital Marketing in the Telecom Sector report, produced by Econsultancy in partnership with Adobe, explores how companies operating in the telecom sector approach digital marketing, as well as...

B2B Real-Time Marketing Report

2014

The B2B Real-Time Marketing Report, published by Econsultancy in association with Monetate, provides a snapshot of real-time marketing in the B2B marketplace, that marketers can use as a baseline...

Bridging the Gap in Email Marketing

2014

This report on email marketing, sponsored by Pure360, is based on interviews with digital marketing professionals across a range of businesses, exploring the challenges and opportunities for...

Enter a search term such as “mobile analytics” or browse our content using the filters above.