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Open versus closed: ideology is for losers

2010

The battle between 'open' and 'closed' on the web started years ago. But it remains an active front as powerful tech companies and young upstarts alike fight for supremacy in markets new and...

E-commerce strategy: that's not your business!

2010

What do you sell? I mean really, what is it that you actually sell? Why do people visit your website, or even buy your product? What do you offer that compels them to do this? In a world of...

Superbrands need to improve search visibility

2010

It’s no secret that a secondary objective for a large amount of search marketing activity is branding, yet the results show that a lot of well-recognised brands are failing to have a presence...

The iPad: revolutionary or evolutionary?

2010

Apple's big media event yesterday produced what everyone had been expecting: a tablet device, which as we know now, has been named the iPad. Apple is promoting the iPad as a "magical and...

Twitter Trends go local

2010

Twitter's Trending Topics list may or may not be useful to you. While they can often be helpful in spotting breaking news events and the hot topics of the day, they're also notoriously associated...

E-commerce strategy - advanced tactics: innovation

2010

In this three part article, we've been looking at alternative approaches to formulating e-commerce strategy. Congratulations to you if you've read this far! In previous articles we've looked at...

E-commerce strategy - advanced tactics: goodwill

2010

So, it’s roughly the start of a New Year, and with any luck, you’ll have a new budget ready to spend on your ecommerce site. But where to start? Now, as long as you haven’t already spent it on...

The Econsultancy Innovation Awards 2009: The Winners

2009

After weeks of judging, occasional arguments, far too much coffee and – thankfully - lots of internal support, we are now in a position to reveal the winners of our 2009 Innovation Awards. The...

Econsultancy announces Innovation Awards shortlist

2009

So after reading through a whopping 400+ entries - the equivalent of about four novels of text - we have decided upon a shortlist for our Innovation Awards. All entries were judged during the...

Social media: the best and worst of 2009

2009

Social media growth continued to accelerate this year, with more brands integrating social channels into their marketing campaigns. There are some amazing examples of truly innovative,...

Yahoo delivers big profits, but does it even matter?

2009

When earnings season comes around, everyone sort of expects Google to deliver. But Yahoo? It has been a while but Yahoo managed to follow Google and delivered investors a solid third quarter...

Memo to startups: stick to solving problems

2009

If TechCrunch's Sarah Lacy is to be believed, Silicon Valley has lost its way. There was once a golden era of innovation in which every startup sought to change the world (and make billions of...

Yelp embeds augmented reality into iPhone app

2009

Yelp's has cunningly added augmented reality functionality as a hidden feature in its existing iPhone app, for iPhone 3Gs users. The Easter egg can be unearthed by simply shaking the app a few...

The year of mobile: fact or fiction?

2009

Will 2010 be the year of mobile? It's the perennial question and it's certainly getting closer. Improving handset technology and increased demand for the mobile internet are propelling the industry...

Enter a search term such as “mobile analytics” or browse our content using the filters above.