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Google Instant: the search experts' view

2010

Google Instant is designed to make search faster and easier for users, but what effect will it have on search marketing? I've been asking a number of search experts for their predictions on the...

Google Instant will change — not kill — SEO

2010

Today Google unveiled a new product called Google Instant, which predicts users' search queries and delivers results as they're typing. The news immediately got people talking. While it will make...

The future of search: news before you know you want it

2010

Google may be king of search, but the company's executives aren't satisfied to reign over the current search market. They want to redefine it. Speaking at Berlin’s IFA home electronics event on...

Ten dangerous ideas for startup entrepreneurs

2010

Starting a new business is a positive action, and in my experience most entrepreneurs are positive people. But sometimes that positivity can mask harsh realities that many entrepreneurs would...

Q&A: Matt Isaacs of Essence on innovation in digital

2010

Matt Isaacs is Founding Partner of Essence, which picked up Econsultancy's 2009 Most Innovative Digital Agency award. I've been talking to Matt about what innovation in digital, and how to foster...

Open versus closed: ideology is for losers

2010

The battle between 'open' and 'closed' on the web started years ago. But it remains an active front as powerful tech companies and young upstarts alike fight for supremacy in markets new and...

E-commerce strategy: that's not your business!

2010

What do you sell? I mean really, what is it that you actually sell? Why do people visit your website, or even buy your product? What do you offer that compels them to do this? In a world of...

Superbrands need to improve search visibility

2010

It’s no secret that a secondary objective for a large amount of search marketing activity is branding, yet the results show that a lot of well-recognised brands are failing to have a presence...

The iPad: revolutionary or evolutionary?

2010

Apple's big media event yesterday produced what everyone had been expecting: a tablet device, which as we know now, has been named the iPad. Apple is promoting the iPad as a "magical and...

Twitter Trends go local

2010

Twitter's Trending Topics list may or may not be useful to you. While they can often be helpful in spotting breaking news events and the hot topics of the day, they're also notoriously associated...

E-commerce strategy - advanced tactics: innovation

2010

In this three part article, we've been looking at alternative approaches to formulating e-commerce strategy. Congratulations to you if you've read this far! In previous articles we've looked at...

E-commerce strategy - advanced tactics: goodwill

2010

So, it’s roughly the start of a New Year, and with any luck, you’ll have a new budget ready to spend on your ecommerce site. But where to start? Now, as long as you haven’t already spent it on...

The Econsultancy Innovation Awards 2009: The Winners

2009

After weeks of judging, occasional arguments, far too much coffee and – thankfully - lots of internal support, we are now in a position to reveal the winners of our 2009 Innovation Awards. The...

Enter a search term such as “mobile analytics” or browse our content using the filters above.