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How charities can win at the Zero Moment of Truth

2016

With people aged 18-24 twice as likely as any other age group to research a charity online before making a donation, it's essential that non-profits pay close attention to their digital...

The week in digital (in five minutes)

2016

This week's digital news has veered from the salacious to the mundane. But you must know all of it, lest you become suddenly irrelevant. Here you go...

10 creative digital marketing campaigns from Lowe's

2016

Everybody loves buying a knick-knack, drilling a hole or wielding a tool in the garden. After last week's post on IKEA creative was well received, I've stuck with the home improvement theme and...

Digital customer experience: four innovation methods

2016

Customer experience and innovation are both hard to pin down. Econsultancy's new report, Innovating the Digital Customer Experience, in association with Jahia, attempts to do just that. The...

Six online advertising tactics set to rise

2016

Online budgets are getting bigger to more accurately reflect consumer behaviour, but so are ROI expectations. And some new technologies which promise to bring us closer to our customer, arguably...

Data visualization: 14 jaw-dropping examples

2016

Sounds like a buzzword, but actually makes a lot of sense. Data visualization is the art of presenting often complex datasets in a visually engaging way. The hope is that presenting data in this...

What will impact Martech & Ad Tech trends in 2016?

2016

The union between marketing technology and advertising technology is strengthening, like it or not. I see two major meta-trends this year that are impacting technology and how marketers are going...

Enter a search term such as “mobile analytics” or browse our content using the filters above.