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Has WeChat beaten Facebook to the enterprise?

May 2017

Social media in the workplace has not been terribly successful. Most professionals in Western countries have LinkedIn accounts, but for many it has become more of a job-hunting service than a...

Which channels do marketers really use?

April 2017

All of this talk about rogue YouTube ads, fake Likes on Facebook, and Snapchat vs. Instagram is fascinating, but how much of it is relevant to a marketer's daily job? To find out, we surveyed...

Digital in Asia Pacific: Four things you need to know

February 2017

With internet users in Asia Pacific (APAC) now making up 50% of the world's total online population, the region presents an exciting opportunity for digital marketers. APAC is also the fastest...

Ten ways to freshen-up your email marketing

2016

For 10 years, email has remained at the top of the ROI charts in our annual Email Marketing Industry Census. Interestingly, though, email marketing budgets have hardly shifted in that time,...

Will messaging apps be the next walled gardens?

2016

WPP's Sir Martin Sorrell believes that when it comes to walled gardens, "the more the merrier." And it looks like he just might get his wish. That's because throughout the digital economy, walled...

There’s life in the old tablet dog yet: stats

2016

When the first iPad launched on 3 April 2010, opinions were split on how popular the device would be, and whether there even was a market for tablets. Technology expert Rhi Morgan at T3 Magazine...

The best APAC digital marketing stats from June 2016

2016

The month of June brought a wide variety of studies and reports into marketing and ecommerce in APAC. Topics include media habits during Ramadhan, B2B sales tactics across APAC, video ad duration...

Does app data suggest we are nearing peak social?

2016

Much has been made of the fact that Snapchat reportedly now has more daily active users than Twitter, but is overall usage of all social apps peaking? According to data from website traffic and...

LGBT emojis are dividing emotions internationally

2016

They say the language of love is universal, and nothing showcases this better from a technological perspective than a good romantic emoji. Transcending dialects, regions, devices and platforms...

10 practical uses for QR codes in China

2016

For years in the Econsultancy London offices there was a QR code stuck to the microwave that took the unsuspecting scanner to a video of George Dawes' song, 'Peanuts'. The joke was that this QR...

Enter a search term such as “mobile analytics” or browse our content using the filters above.