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Six fascinating ways Google is innovating in healthcare

May 2017

Alphabet subsidiaries Verily Life Sciences and DeepMind Health have announced some of the most exciting digital and tech projects in healthcare over the past year. I've rounded up six of the most...

Pfizer lures consumers to text with Viagra discounts

January 2017

Taking a page from the consumer marketing playbook, pharma giant Pfizer has launched a new televison ad campaign that encourages viewers to sign up to receive text messages from the company in...

How should marketers address wearable concerns?

2015

Wearables are creating new opportunities for marketers, and a number of compelling use cases mean that wearables could be the most disruptive technology developments since the smartphone. But...

Five startups disrupting the life sciences industry

2014

No industry is immune from being revolutionised by agile and innovative startups. One would perhaps think that the medical and pharmaceutical industry was safer than most due to heavy regulations...

How can marketers benefit from mobile search?

2014

There are major differences between the results that search engines deliver on phones and computers. How can marketers structure their search strategy to maximise results? Figures from 2013...

TheCHIVE and Philips: why mobile and video works

2014

Video is the best marketing tool for inspiring trust and the smartphone is the device to achieve intimacy with the consumer. Finally, social is the environment in which brands encounter the...

The quantified self: what can I measure and change?

2014

I recently discovered Moment, the app that tracks how often you use your phone and also where you go each day. The idea is that by quantifying something, you can address its imbalance. Moment’s...

Five mobile predictions for 2014

2014

The time consumers spend on mobile devices is increasing every day, making mobile a central channel for business activity. As a result, an mobile strategy that drives results is essential for...

Enter a search term such as “mobile analytics” or browse our content using the filters above.