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Adidas: New rules of social engagement

September 2017

Adidas: New rules of social engagement is part of a series of brand strategy briefings examining the marketing strategies and tactics of the most popular and searched-for brands.

Driving Business Growth Series

July 2017

Across four briefs, the Driving Business Growth Series looks at what the most effective marketing organizations think about the future through the lens of their investments, attitudes and strategies.

Email Marketing Industry Census 2017

April 2017

The 11th annual Email Marketing Industry Census, published in partnership with Adestra, takes an in-depth look at email practices being adopted, the resources being dedicated to email and the...

Cross-Channel Marketing in Australia and New Zealand

March 2017

The Cross-Channel Marketing in Australia and New Zealand report, produced in association with IBM Marketing Cloud, contains a comprehensive analysis of trends, data and best practice relating to...

Understanding the Customer Journey in Asia Pacific

February 2017

The Understanding the Customer Journey in Asia Pacific report, produced in association with Emarsys, is based on a survey of almost 1,000 digital marketers and ecommerce professionals in Asia...

Digital Intelligence Briefing: 2017 Digital Trends

February 2017

The 2017 Digital Trends report, based on the seventh annual trends survey conducted by Econsultancy and Adobe, highlights the key digital trends, challenges and opportunities which marketers need...

Digital Intelligence Briefings

January 2017

Econsultancy's Quarterly Digital Intelligence Briefings, sponsored by Adobe, look at some of the most important trends affecting the marketing landscape.

The New Marketing Reality

2016

The traditional funnel no longer works. It assumes audiences are linear and predictable in their behaviour. At the same time, it doesn’t take into account the fact that people will act the way they...

Driving Growth With Measurement in a Mobile World

2016

Driving Growth With Measurement in a Mobile World highlights changing attitudes and approaches to analytics and measurement. In a marketing landscape with more data than insights, some...

Enter a search term such as “mobile analytics” or browse our content using the filters above.