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Has WeChat beaten Facebook to the enterprise?

May 2017

Social media in the workplace has not been terribly successful. Most professionals in Western countries have LinkedIn accounts, but for many it has become more of a job-hunting service than a...

Which channels do marketers really use?

April 2017

All of this talk about rogue YouTube ads, fake Likes on Facebook, and Snapchat vs. Instagram is fascinating, but how much of it is relevant to a marketer's daily job? To find out, we surveyed...

Social media metrics: Outputs, outtakes, & outcomes

2016

Professional social media is hard work. Practitioners have to come up with new posts for their brands every day and then report the results upwards to justify the social media team's budget. The...

Digital marketing in Asia: Spotlight on Malaysia

2016

For many global brands, trying to drive business through digital marketing in an unfamiliar country is a hefty challenge. There are local languages, media platforms, and cultures to consider and...

Digital marketing in Singapore: 101

2016

As brands look to diversify, South-East Asia offers compelling markets for companies to build demand and increase sales. But as the markets in the region are relatively small and quite diverse, it...

Enter a search term such as “mobile analytics” or browse our content using the filters above.