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40% of banks in the US have registered a .bank domain

2016

When ICANN paved the way for new generic top-level domains (gTLDs), a group of banks and financial service trade associations formed fTLD Registry Services to run a new .bank gTLD. The new .bank...

Mobilegeddon one month on: five rules of thumb

2015

Google's new search algorithm, which has been dubbed 'Mobilegeddon', was feared to bring ruin to businesses without a mobile-optimised site. One month on, what's actually changed?

Financial industry confirms its rules for social media

2015

The Financial Conduct Authority (FCA), who sound very serious and like you shouldn’t mess with them, has this week “finalised” its guidance for how financial services should use social media. The...

How insurance companies handle social customer service

2015

The most successful brands utilising social customer service are the ones that are not only quick to respond, but also genuinely helpful and clearly written by a human. This is relatively easy in...

How can HSBC improve its social media engagement?

2015

How does the ‘world’s local bank’ handle global social media? When I began writing this post, I'd intended to take a quick tour around HSBC's social channels and look at how one of finance's (and...

How insurance companies use search marketing: Aviva

2015

With so much competition from online aggregators, search engine results pages (SERPs) are a difficult terrain to conquer for companies that are ironically often featured on those very comparison...

Just how much of a ranking signal is HTTPS?

2014

Since Google announced that it is considering HTTPS protocols as a ranking signal, SEOs have speculated on the real impact of having a secure connection to your page. Our analysis shows that HTTPS...

Enter a search term such as “mobile analytics” or browse our content using the filters above.