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US lawmakers seek to protect online reviews

2015

Online reviews can make or break a business, so it's not entirely surprising that some business owners have turned to questionable tactics in an attempt to thwart negative reviews.

Are links dead for Yandex?

2014

Yandex back links as a core ranking factor; it’s a dirty trick that’s been played for years in the commercial web landscape, especially in Russia. However, back in December 2013, Yandex’s head of...

Nine of the best social campaigns from March 2014

2014

Another month has passed, so it's time to look back and reflect on some of the interesting social campaigns that we saw during March. This time around the list includes Cancer Research's...

Seven inspirational Instagram campaigns from WaterAid

2014

WaterAid has increased its Instagram presence by 12,000 followers in just one week after entering a single Instagram video to the network’s ‘Weekend Hashtag Project’. WaterAid’s team entered the...

Seven Valentine’s Day brand-wagon hijacks

2014

The first step in any marketing brainstorm is always a discussion around potential news hooks and what might be coming up soon, so brands love to jump on celebration days as a way to get people...

Using black hat SEO techniques in a white hat way

2013

Black hat SEO involves using marketing techniques which are against the search engine's guidelines. Employing these tactics can result in your site being penalised or banned from the index. The...

Helping fund a non-profit: the digital donation funnel

2013

When it comes to generating donations we all know that there is more to digital fundraising than simply broadcasting to your supporters. It’s important to understand who the audience is, whether...

Five pointless discussion posts

2013

I know I am getting (only now?) a bit cynical in my old age but I can't believe that I am the only one who finds the proliferation of discussion forums a bit tedious. Done properly, such forums...

Was 2012 the 'year of the tablet'?

2013

Last year I analysed whether the industry claim that 2011 would be the 'year of the mobile (device)' was correct. It seemed those clever industry commentators got it right on that occasion. This...

Why YouTube advertising is worth another look

2013

YouTube is the most social of Google’s channels. `if you’re targeting niche markets, it can work well to drive targeted traffic to your site, for fairly low cost. So much has changed on YouTube in...

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