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How can marketers benefit from mobile search?

2014

There are major differences between the results that search engines deliver on phones and computers. How can marketers structure their search strategy to maximise results? Figures from 2013...

When can Facebook advertising challenge Google?

2014

As Google approaches its 16th birthday, it is virtually impossible to question its value to online businesses. Over the last decade, companies from almost every sector have used the search giant...

The real reason your marketing costs are increasing

2014

If you ask anyone in the industry what the biggest trends and challenges of the last 12 months have been you will receive a range of answers. Chances are the answer will involve ‘not provided’ and...

Three unique B2B marketing campaigns

2014

We are regularly asked for more B2B examples of great marketing campaigns. B2B is one of the categories in the annual Digitals awards handed out by Econsultancy. So, I thought I'd revisit the...

Enter a search term such as “mobile analytics” or browse our content using the filters above.