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Tips to enhance B2B digital strategies

2013

When it comes to the B2B realm, the word “digital” is still considered a bit taboo. A good majority of B2B companies have yet to totally integrate digital strategies into their overarching...

Five pointless discussion posts

2013

I know I am getting (only now?) a bit cynical in my old age but I can't believe that I am the only one who finds the proliferation of discussion forums a bit tedious. Done properly, such forums...

Consumers don't trust paid media: report

2012

Brands are increasingly paying for 'Likes', followers and reviews, and despite the risks associated with this activity and the questionable efficacy of the tactic, there may be a logical reason for...

Clients get the (search) advertising they deserve

2011

David Ogilvy once said ‘clients get the advertising they deserve’. Having been COO of a search agency for each of the last 10 years, I can tell you with some authority that Ogilvy’s quote is as...

B2B marketers: the revenue cat is out of the bag

2011

There's been a sea-change in B2B marketing and it's all about our relationship to revenue. Here's why it's a good thing, why it's an inevitable thing and what you B2B marketers can do about it.

B2B Test: LinkedIn DirectAds

2010

We thought we'd give the PPC ads in LinkedIn a go to promote our B2B Marketing Manifesto. Here are our experiences...

Search, social and display: time to get real

2010

The boundaries between search, social and display media are diminishing. This means advertisers, agencies and marketers face a new kind of challenge. The search world is changing into a new type...

Does the UK car industry not get social media?

2009

Despite the opportunities offered by social media, the UK car industry seems to have been slow to catch onto it as a way of promoting its products and talking to customers. In the US, brands like...

The beginning, middle and end of brand storytelling

2009

Storytelling is being hailed as the new big idea, but it's not that new. What makes a good story in this viral, user-generated, post advertising world has always made a good story. From papyrus...

Enter a search term such as “mobile analytics” or browse our content using the filters above.