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Lush: A Fresh Approach to Customer Experiences

November 2017

Lush: A Fresh Approach to Customer Experiences considers how the handmade cosmetics company’s embrace of social, new tech and a second-to-none ecommerce platform have enabled its rise and...

Adidas: New rules of social engagement

September 2017

Adidas: New rules of social engagement is part of a series of brand strategy briefings examining the marketing strategies and tactics of the most popular and searched-for brands.

Digital Intelligence Briefings

January 2017

Econsultancy's Quarterly Digital Intelligence Briefings, sponsored by Adobe, look at some of the most important trends affecting the marketing landscape.

Marketing Budgets 2016

2016

The Marketing Budgets 2016 Report, published by Econsultancy in association with Oracle Marketing Cloud, is a bellwether for the health of the marketing industry. It looks at the extent to which...

The China Digital Report

2016

This China Digital Report analyses China's burgeoning digital economy and explores the real-life experiences and outcomes of companies who have recently launched their brands in China.

Marketing Budgets 2015

2015

The Marketing Budgets 2015 Report, published by Econsultancy in association with Oracle Marketing Cloud, is a guide for the health of the marketing industry. It looks at the extent to which...

South Africa: Digital Market Landscape Report

2015

This Econsultancy report about the digital landscape in South Africa is the fifth in a series of briefings focused on emerging markets, aimed primarily at those outside these countries who are...

Voice of the Customer: Listen, Measure, Act

2014

The Voice of the Customer research sets out to discover what VoC means to businesses, how they are implementing it, and to outline some of the best practice approaches for building a VoC strategy....

Digital Marketing in the Telecom Sector

2014

The Digital Marketing in the Telecom Sector report, produced by Econsultancy in partnership with Adobe, explores how companies operating in the telecom sector approach digital marketing, as well as...

India: Digital Market Landscape Report

2014

This is the first Econsultancy report about the digital landscape in India, and is the fourth in a series of briefings focused on emerging markets, aimed primarily at those outside these countries...

UK Search Engine Marketing Benchmark Report 2014

2014

The UK Search Engine Marketing Benchmark Report 2014, carried out in association with digital agency Latitude, contains a comprehensive analysis of the UK search marketing environment and related...

Marketing Budgets 2014

2014

The Marketing Budgets 2014 Report, published by Econsultancy in association with Responsys, looks at how companies are budgeting for both digital and offline marketing channels this year. The...

SEMPO State of Search Marketing Report 2013

2014

The State of Search Marketing Report, published by Econsultancy in association with SEMPO, looks in-depth at how companies are using paid search, search engine optimization (natural search) and...

Enter a search term such as “mobile analytics” or browse our content using the filters above.