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Has WeChat beaten Facebook to the enterprise?

May 2017

Social media in the workplace has not been terribly successful. Most professionals in Western countries have LinkedIn accounts, but for many it has become more of a job-hunting service than a...

Will messaging apps be the next walled gardens?

2016

WPP's Sir Martin Sorrell believes that when it comes to walled gardens, "the more the merrier." And it looks like he just might get his wish. That's because throughout the digital economy, walled...

Social media metrics: Outputs, outtakes, & outcomes

2016

Professional social media is hard work. Practitioners have to come up with new posts for their brands every day and then report the results upwards to justify the social media team's budget. The...

Does app data suggest we are nearing peak social?

2016

Much has been made of the fact that Snapchat reportedly now has more daily active users than Twitter, but is overall usage of all social apps peaking? According to data from website traffic and...

Digital marketing in Singapore: 101

2016

As brands look to diversify, South-East Asia offers compelling markets for companies to build demand and increase sales. But as the markets in the region are relatively small and quite diverse, it...

10 things you didn't know about WeChat

2016

If you're not fluent in WeChat, here are 10 things to get you started. From advertising to ecommerce, the Communist Party to the internet of things.

Enter a search term such as “mobile analytics” or browse our content using the filters above.