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Six inconvenient truths about influencer marketing

June 2017

Influencer marketing continues to grow like a weed, but that doesn't mean that brands employing it don't face big challenges. Here are six inconvenient truths that brands using this increasingly...

Eight of the best booze brands on social media

2016

Social media can be a tricky beast for alcohol brands. With strict ASA regulations put in place to protect young people, targeting the right audience with the right kind of content is a constant...

Brands too dependent on Facebook organic reach: study

2016

Facebook generated more than $17bn in revenue in 2015, primarily from its ad products. Despite this, brands active on Facebook are overly dependent on organic reach to distribute their content on...

Enter a search term such as “mobile analytics” or browse our content using the filters above.